Flaconi beauty and fragrance services

Flaconi is a leading German online beauty retailer headquartered in Berlin. Founded in 2011 by Björn Kolbmüller and Paul Schwarzenholz, it began as a specialized startup in the e-commerce sector for perfumes and luxury cosmetics. The company grew rapidly, establishing itself as a significant direct competitor to traditional retail giants like Douglas and Sephora. Its product range has expanded to include over 1,000 brands and 50,000 items, spanning fragrance, skincare, makeup, and haircare.

In 2015, the brand was fully acquired by the German media powerhouse ProSiebenSat.1 Media SE. Historically managed under the NuCom Group, the ownership structure was recently refined, with ProSiebenSat.1 maintaining a majority stake and the US investor General Atlantic holding a significant minority share. While Flaconi is primarily a digital-first retailer, it also operates physical flagship locations in Berlin, blending online efficiency with premium offline experiences. The company's logistics and fulfillment operations are primarily centralized in Halle, Germany, supporting its international delivery network across Europe.