Pilos Kysané podmáslí 1.0%

Pilos is a major private-label dairy brand exclusively developed for and sold by the Lidl supermarket chain. The product shown, 'Kysané podmáslí' (cultured buttermilk), is specifically packaged for the Czech and Slovak markets.

While the Pilos brand was created by Lidl (a German retailer) to provide standardized high-quality dairy across Europe, the actual production is decentralized. Following a 'local-to-local' strategy, Lidl sources its Pilos products from regional dairy processors to ensure maximum freshness and support local agriculture. For the Czech market, this buttermilk is typically produced by established local dairy companies such as Moravia Lacto or Madeta, as indicated by health marks often found on the packaging (e.g., CZ 720 ES).

The brand is ultimately owned by the Schwarz Group, a German multinational retail giant that operates both Lidl and Kaufland. As one of the largest retailers in the world, the Schwarz Group manages the entire brand lifecycle, from retail distribution to the selection of regional manufacturing partners.