Cedevita instant vitamin drink

Cedevita is an iconic powdered instant vitamin drink that has been a staple in South-Eastern Europe for decades. It was originally developed in 1969 by the Croatian pharmaceutical company Pliva, which launched the first orange-flavored powder in 1970. The product was initially marketed as a health supplement and sold primarily in pharmacies due to its high vitamin content and scientific formulation.

In 2001, the brand was acquired by Atlantic Grupa, a major Croatian multinational company specializing in consumer goods. Under Atlantic Grupa's ownership, Cedevita expanded from a pharmaceutical product into a mainstream consumer beverage, introducing various flavors like lemon, lime, elderflower, and grapefruit, as well as convenient "on-the-go" formats. Today, it remains the leading brand in the instant vitamin drink segment across the Adriatic region.

The product continues to be manufactured in its historical home of Zagreb, Croatia, at the Cedevita d.o.o. production facility. The brand maintains a strong regional identity and is widely recognized for its signature 9-vitamin formula.