Pro Formula Dental Floss

Pro Formula Dental Floss is a private-label oral care product exclusively developed for and sold by Tesco. The brand was launched by Tesco in 2013 as part of a strategic move to consolidate its health and beauty offerings into a more premium, unified range, akin to how 'Tesco Finest' operates within the food category.

While the brand is owned by the British retailer Tesco PLC, the physical production of the floss is outsourced. Product labeling for the European market indicates that it is manufactured in China. Over the years, the Pro Formula range has expanded from basic toiletries to specialized dental products developed in collaboration with dental professionals and endorsed by organizations like the Oral Health Foundation.

It is important to distinguish this retail brand from the 'Pro Formula' cleaning line, which is a separate joint venture between Unilever and Diversey aimed at the professional hospitality and catering sectors. The dental floss shown here belongs strictly to the Tesco consumer brand ecosystem.