The Ritual of Sakura Recovery Hand Balm

The Ritual of Sakura Recovery Hand Balm is a signature personal care product from Rituals, a luxury lifestyle brand inspired by ancient Eastern traditions. Founded in the Netherlands, the brand is known for its philosophy of transforming everyday routines into meaningful moments. The Ritual of Sakura collection, specifically, is inspired by the Japanese 'Hanami' ceremony, which celebrates the fleeting beauty of cherry blossoms and the concept of new beginnings.

While the brand's aesthetic and products are deeply rooted in Asian cultural concepts, its industrial operations are centered in Europe. Approximately 97% of Rituals' products are manufactured within the European Union, primarily in Germany, to ensure high quality and sustainability standards. The company is a certified B Corp, emphasizing its commitment to social and environmental performance through initiatives like extensive refill programs.

Rituals was founded in 2000 by Raymond Cloosterman in Amsterdam. It remains an independent, privately held company under the management of its founder. Over the last quarter-century, it has grown from a single boutique into a global powerhouse with over 1,500 stores and thousands of points of sale across more than 33 countries. The brand continues to expand globally, with a significant focus on Asian markets and innovative wellness concepts like the 'Mind Oasis'.