Made O'Meter
Discover where a brand or product originates
The image features the iconic 'Running Man' logo of the brand Gramicci, a well-known name in the outdoor and lifestyle apparel industry. Originally created in 1982 by climber Mike Graham in a garage in Ventura, California, the brand focused on functional climbing gear, specifically pioneering the diamond-shaped gusset crotch and integrated nylon webbing belts that allow for 180-degree leg flexibility.
Over the decades, Gramicci evolved from a technical climbing brand into a global streetwear staple. The 'Running Man' logo depicted—a stylized red figure in a rectangular frame—is one of its most recognizable graphics, appearing on t-shirts, hoodies, and the signature G-Shorts. Today, the brand is owned by the Japanese company Itochu Corporation, which acquired the rights and brand operations, blending American heritage with Japanese design sensitivities. Manufacturing occurs across various locations globally, including China, Vietnam, and the United States, to serve its international market.
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