Vizio Television

Vizio is an American television and consumer electronics brand that rose to prominence for offering high-specification flat-panel displays at competitive price points. Originally founded in 2002 as V Inc. by William Wang in California, the company rebranded to Vizio in 2004 and quickly became one of the leading television brands in North America. While the brand is famously American and headquartered in Irvine, California, it does not manufacture its hardware domestically.

Historically, Vizio has relied on a global network of Original Design Manufacturers (ODMs) and electronics manufacturing services to produce its television sets. Assembly primarily takes place in China, Mexico, and Vietnam, with secondary production in Taiwan and Thailand. Key manufacturing partners have included major firms such as Foxconn, Innolux, and TPV Technology. This outsourcing model allowed Vizio to disrupt the market dominated by traditional tech giants by minimizing overhead costs.

In early 2024, the retail behemoth Walmart announced its acquisition of Vizio for approximately $2.3 billion. This strategic move, finalized in late 2024, transformed Vizio into a subsidiary of Walmart. The acquisition was driven by Walmart's desire to integrate Vizio's SmartCast operating system with its own advertising and data business, Walmart Connect. As of 2025 and 2026, Vizio shifted toward being a private label brand sold exclusively through Walmart and Sam's Club locations, further solidifying its status as a key component of the retailer's home entertainment and media strategy.