Sulwhasoo First Care Activating Serum and Concentrated Ginseng Renewing Cream Set

Sulwhasoo is a premier luxury skincare brand rooted in South Korea, celebrated for pioneering the use of traditional Korean herbal medicine (Hanbang) in modern cosmetics. The brand's journey began with the vision of Amorepacific founder Suh Sung-whan, who in 1966 introduced 'ABC Ginseng Cream,' the world's first cosmetic product to utilize ginseng. Over decades of intensive research, this evolved into the Sulwhasoo brand, officially launched in 1997 with the introduction of the iconic First Care Activating Serum.

The products are primarily manufactured in South Korea, leveraging advanced extraction technologies like Ginsenomics™ to isolate the most active components of ginseng for anti-aging benefits. The brand's philosophy focuses on holistic beauty, seeking balance between traditional ingredients and contemporary skincare science to address skin aging and resilience.

Sulwhasoo remains a core pillar of the Amorepacific Corporation, South Korea’s largest beauty conglomerate and a global leader in the industry. As of 2026, Amorepacific continues to expand the brand's presence in international luxury markets across North America, Europe, and Asia, maintaining its status as a symbol of Korean cultural heritage and innovation.