McEnnedy Salted Microwave Popcorn

McEnnedy American Way is a private label brand owned by the German discount retailer Lidl. Despite its American-themed branding and packaging, the product is primarily manufactured in European countries like Spain (specifically in the Barcelona region) to supply Lidl's extensive network of stores across Europe and beyond.

The brand was created by Lidl to offer a range of 'American-style' snacks, beverages, and frozen foods, such as popcorn, burgers, and pancakes. As a private label, the brand's ultimate ownership lies with the Schwarz Gruppe, a multinational retail group based in Germany that also operates the Kaufland chain. The product is designed to meet specific European dietary standards, often featuring vegan and gluten-free certifications as seen on the packaging.