Go-Tan Asian Gourmet Chips Krupuk

Go-Tan is a prominent food brand specializing in Asian ingredients and snacks, with a history deeply rooted in Indonesian-Dutch heritage. Founded in 1954 by Frans Go and his family, who immigrated from Java, Indonesia, to the Netherlands, the brand began by producing traditional Indonesian snacks like Krupuk (prawn crackers) in a small family garage. Over the decades, it has evolved into a major European brand while remaining a family-owned business, currently managed by the second generation of the Go family.

The Krupuk shown in the image is a traditional Southeast Asian snack made from tapioca starch and prawns that expands when fried. While the culinary origin of the snack is Indonesia/Malaysia, the Go-Tan brand’s specific products are primarily manufactured at their facility in the Netherlands. The brand is known for its "Asian Naturals" line, emphasizing the use of natural ingredients and traditional recipes without artificial additives, reflecting the Go family's commitment to authentic Asian flavors adapted for the European market.