Santa Maria American Style BBQ Sauce Smoky Hickory

Santa Maria is a iconic brand with roots in Gothenburg, Sweden, where it began in 1911 as a small spice shop named Nordfalks. Over the following century, the company transformed from a local merchant into a major Nordic leader in seasonings, adopting the Santa Maria name in 2001 to reflect its international presence and focus on 'world food' concepts like Tex-Mex, Thai, and BBQ.

While the brand maintains its creative and historical identity in Sweden, its manufacturing for the European market is now largely centralized. Most liquid products, including the BBQ sauce range, are produced at a modern manufacturing facility in Saue, Estonia. This facility serves as a primary hub for global distribution under the brand's current owner.

Since 2010, Santa Maria has been owned by Paulig, a family-owned Finnish food and beverage giant headquartered in Helsinki. Paulig has overseen the brand's expansion across Europe, integrating it into its portfolio of world food and coffee brands. As of 2026, the brand remains a flagship of Paulig, continuing its focus on sustainable sourcing and authentic global flavor profiles.