Great Value snack cakes

Great Value is the signature private label brand of Walmart, the world's largest retailer. Launched in 1993, the brand was created to provide consumers with high-quality alternatives to national brands at significantly lower prices. The snack cakes and bakery items under this label are generally produced by various contract manufacturers across the United States to ensure freshness and competitive pricing.

Over the decades, Great Value has grown into the largest food and consumables brand in the U.S. by volume, found in the vast majority of American households. In 2026, Walmart initiated a comprehensive visual redesign of the brand—its first in over ten years—to modernize its appearance and improve shoppability across its massive catalog of approximately 10,000 items. While the brand remains headquartered in Bentonville, Arkansas, its production network is global, though most food items for the U.S. market are manufactured domestically.