Alvaro Moreno polo shirt

Alvaro Moreno is a prominent Spanish men's fashion brand founded in 2005 by Álvaro Manuel Moreno Ojeda. The brand has its roots in a family-run clothing store in Osuna, Seville, where the founder learned the trade before launching his own label.

Today, the company emphasizes a 'Kilometer Zero' philosophy, centralizing its operations, including logistics and design, at its headquarters in Osuna. While much of the brand's identity is tied to local Spanish production and craftsmanship, it operates as a modern retailer with a significant presence throughout Spain and an extensive online store. The brand is known for its social commitment through the 'Tiendas con Alma' (Stores with Soul) project, which promotes the inclusion of people with disabilities.