Saper di Sapori Miele di Arancio

Saper di Sapori is a premium private label brand owned by Selex Gruppo Commerciale, one of Italy's leading retail cooperatives. Launched in 2013, the brand was created to represent the 'best of Selex,' focusing on high-quality ingredients, traditional Italian recipes, and regional specialties. The 'Miele di Arancio' (Orange Blossom Honey) shown in the image is a representative product of this line, explicitly labeled as 'Prodotto Italiano' (Italian Product).

While Selex manages the brand and sets the quality standards, the actual production is typically outsourced to specialized Italian food manufacturers. The brand serves as an umbrella for over 100 high-end products ranging from honey and preserves to fresh pasta and cured meats. As a retail cooperative, Selex is owned by its 18 member companies, ensuring that the brand is deeply rooted in the Italian territory and distributed through supermarket chains like Famila, A&O, and Elite.