AU Vodka

Founded in 2015 in Swansea, Wales, Au Vodka has rapidly ascended to become a leading name in the ultra-premium spirits market. The brand was established by school friends Charlie Morgan and Jackson Quinn, who aimed to disrupt a market filled with traditional, clear glass bottles by introducing their now-iconic gold-plated bottle. The name 'Au' is derived from the chemical symbol for gold on the periodic table, reflecting the brand’s luxury positioning.

Manufacturing primarily takes place in the United Kingdom, where the vodka is five-times distilled and filtered through gold to maintain its signature smoothness. While the heart of its operations remains in Swansea, the brand has aggressively expanded its international presence, particularly into the United States via a major distribution agreement with RNDC and the establishment of a regional headquarters in Atlanta, Georgia.

As of 2026, Au Vodka remains a privately held company. The ownership is primarily split between founders Charlie Morgan and Jackson Quinn, with significant involvement and investment from British DJ and personality Charlie Sloth. Known for its 'disruptive' marketing and high-profile celebrity endorsements, the company has grown from a local start-up to the UK's top-selling ready-to-drink (RTD) and flavored vodka brand, successfully challenging long-established global incumbents.