McVitie's Digestive Milk Chocolate wheat biscuits

McVitie's Digestive Milk Chocolate wheat biscuits are a quintessential British snack with a history dating back to 1839. The brand was founded in Edinburgh, Scotland, by Robert McVitie and eventually grew under the company McVitie & Price, Ltd. The 'Digestive' biscuit recipe itself was pioneered in 1892 by Alexander Grant, who aimed to create a biscuit that aided digestion using sodium bicarbonate. The iconic milk chocolate-covered version was later introduced in 1925.

Today, the brand is part of pladis, a global snacking company formed in 2016 by the Turkish conglomerate Yıldız Holding. While the brand remains deeply rooted in British culture—holding a Royal Warrant and being famously produced at the large Harlesden factory in London—manufacturing occurs at several sites across the UK and internationally to serve global markets. The ultimate ownership lies with Yıldız Holding, headquartered in Istanbul, Turkey, which manages the brand through its London-based subsidiary, pladis.