Softlan Ultra Windfrisch

Softlan Ultra Windfrisch is a concentrated fabric softener popular in European markets, particularly Germany and Switzerland. The brand was originally part of a broader expansion of the Colgate-Palmolive portfolio into the fabric care sector. While the 'Softlan' name is used in various international markets like Germany and Malaysia, the same formula is often marketed under the name 'Suavitel' in Latin America and the United States.

The product is primarily manufactured by CP GABA GmbH in Hamburg, Germany, under the direction of its parent group. Ownership of the brand lies with Colgate-Palmolive, an American multinational consumer goods giant founded in 1806. The brand presence of Softlan is heavily reinforced in the DACH region (Germany, Austria, Switzerland), where it is known for its long-lasting freshness and skin-friendly dermatologically tested formulas.