Made O'Meter
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The Vegan Bear is a dedicated vegan personal care brand developed by Elle Basic, a Norwegian beauty and lifestyle company. The brand emphasizes ethically sourced, animal-friendly formulations that are 100% vegan and cruelty-free. Its product range, which includes hand creams, shower gels, and shampoos, is characterized by its signature 'Fresh & Mild Scent' and minimalist, eco-conscious packaging.
Originally launched in Norway under the umbrella of Elle Basic (now part of The Feelgood Company), the brand was created to provide high-quality, sustainable beauty essentials at an accessible price point. While the brand origin and product development are rooted in Oslo, Norway, manufacturing leverages European production networks to meet international standards. The brand is currently managed by The Feelgood Company, which oversees several Nordic beauty and wellness brands, ensuring a continued focus on professional-grade, plant-based ingredients.
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