Iper Fresh Mouthwash

Iper Fresh Mouthwash (Collutorio Fresh) is a private-label oral hygiene product sold by the Italian hypermarket chain Iper, La grande i. Formulated without alcohol, it is designed to provide a gentle yet effective cleaning for the teeth and gums while leaving a lasting sensation of freshness. The product is part of Iper's extensive 'Marca del Distributore' (MDD) range, which focuses on providing high-quality everyday essentials at competitive price points.

The brand 'Iper, La grande i' was founded in 1974 by Marco Brunelli in Montebello della Battaglia, Italy, where the country's first true hypermarket was opened. Today, the brand is owned and managed by the Finiper Canova Group (Finiper S.p.A.), a significant player in the Italian large-scale retail sector. As a private label product, it is manufactured in Italy, typically through strategic partnerships with specialized Italian personal care manufacturers that produce exclusively for the Finiper Group's retail network.