Aro food and non-food products

Aro is a well-established private label brand primarily associated with the wholesale and cash-and-carry giant Makro. Originally developed as an entry-level, value-oriented brand for professional customers in the hospitality, restaurant, and catering sectors, it has since expanded its reach to general consumers in several markets. The brand's origin is tied to the European operations of the Metro Group, which formerly owned Makro until various regional divisions were divested or restructured.

Today, the ownership of the Aro brand is split geographically following these corporate divestments. In Thailand and several Southeast Asian markets, the brand is owned and operated by CP Axtra Public Company Limited (part of the Charoen Pokphand Group). In Europe, the brand remains an integral part of Metro AG's portfolio, serving as their economy brand across numerous countries. Because it is a private label, manufacturing is outsourced to a vast network of third-party suppliers worldwide, meaning the country of origin varies significantly depending on the specific product category, ranging from local production for fresh goods to international sourcing for shelf-stable items.