Made O'Meter
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Roundup Total Optima is a modern, glyphosate-free herbicide formula developed to meet increasing consumer demand for garden products that utilize active ingredients that break down naturally in the soil. Unlike traditional Roundup products that relied on glyphosate, the Total Optima range uses pelargonic acid (a fatty acid found in plants like geraniums) to provide visible results within three hours of application.
The brand's ownership structure is complex due to a 2018 corporate divestment. While Bayer AG acquired the global Roundup brand through its purchase of Monsanto, the consumer garden care business outside of North America was sold to Evergreen Garden Care. Consequently, in markets like the UK and Europe, the Roundup consumer brand is operated by Evergreen Garden Care under a long-term license or through direct ownership of consumer-facing assets in those regions. Manufacturing occurs across multiple facilities in Europe and other regions to support local distribution, with major administrative and research hubs located in the United Kingdom and France.
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