Made O'Meter
Discover where a brand or product originates
Ben's Original, long known as Uncle Ben's, is a household name in the global food industry, particularly famous for its parboiled rice and diverse range of cooking sauces. The brand's journey began in the United States during the early 20th century, growing out of a partnership between British chemist Erich Huzenlaub and American businessman Forrest Mars Sr. In 2020, the brand underwent a significant global rebranding to 'Ben's Original' to address racial stereotypes and promote a more inclusive identity.
While the brand has deep American roots, its manufacturing for the European market is highly decentralized. Sauces like the Chilli Con Carne shown here are typically produced in specialized facilities within the European Union—most notably in the Netherlands, where Mars operates a major food factory for its sauces and salsas. The brand is a core part of the portfolio of Mars, Incorporated, a massive, family-owned American multinational specializing in confectionery, pet care, and food products.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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