Anna Field clothing and accessories

Anna Field is a contemporary private-label fashion brand that focuses on modern, feminine apparel, shoes, and accessories. Launched as part of the digital-first retail strategy by the European e-commerce giant Zalando, the brand offers versatile and affordable styles ranging from office staples to seasonal statement pieces.

While the brand is headquartered in Berlin, Germany, its manufacturing is distributed across a diverse global supply chain. Production primarily takes place in countries such as Turkey, Poland, China, Vietnam, and India. Zalando maintains high transparency for its private labels, disclosing its Tier 1 and Tier 2 suppliers to ensure better oversight of the production cycle.

Originally founded by Zalando SE in 2010, Anna Field remains under the ultimate ownership of Zalando SE. As a private label, it is designed and produced exclusively for sale through Zalando's platforms, allowing the company to control everything from design and sourcing to final marketing.