Made O'Meter
Discover where a brand or product originates
This product is a red wine from the Salento region in Puglia, Italy, featuring a blend of Primitivo and Susumaniello grapes. The wine is classified as an 'Indicazione Geográfica Tipica' (IGT), which denotes a specific geographical origin and style within the Italian wine classification system.
The specific label shown in the image is a private label produced for the international retail chain Lidl. While the bottle itself features a classic coat of arms and traditional Italian design elements, it represents one of Lidl's curated selections of regional Italian wines. The production of such wines is often outsourced to large Italian wine groups like Schenk Italia or Cantine Sgarzi Luigi, which manage extensive vineyard networks across Southern Italy.
The ultimate owner of this specific brand presentation is the Schwarz Group, which owns the Lidl supermarket chain. The wine remains a staple of their 'Corte Allodola' or similar regional Italian wine collections, aimed at providing high-quality regional expressions at an accessible price point.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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