White King In-Bowl Power Clean Floral Mist

White King In-Bowl Power Clean Floral Mist is a prominent household hygiene product under the iconic Australian brand White King. Originating in the 1950s as a liquid bleach manufacturer, White King has evolved into a major player in the Australian cleaning market, offering a wide range of toilet, laundry, and surface cleaners known for their powerful bleach-based performance.

While the brand has deep Australian roots, its ownership has undergone significant changes in recent years. In late 2023, the consumer products division of its former parent company, Pental Limited, was divested to Selleys, a division of the DuluxGroup. Subsequently, DuluxGroup itself became a subsidiary of Nippon Paint Holdings, a Japanese multinational and one of the world's largest paint and coating companies.

Despite this international ownership, White King remains a deeply local brand in terms of its operational footprint. The majority of its production continues at the long-standing manufacturing facility in Shepparton, Victoria, Australia. This allows the brand to maintain its reputation as a trusted, home-grown solution for Australian households while benefiting from the global resources of its parent organization.