Strong Roots Oven Baked Sweet Potato Fries

Strong Roots is an Irish-founded plant-based frozen food brand that has quickly become a household name in the health and sustainability sector. Established in 2015 by Samuel Dennigan in Dublin, Ireland, the company was born from a desire to modernize the freezer aisle with natural, vegetable-forward options that simplify healthy eating. Its flagship products, notably the Sweet Potato Fries, helped the brand achieve rapid growth in markets such as the UK, Ireland, and the United States.

Originally an independent Irish startup, the brand's trajectory changed significantly when the Canadian frozen food giant McCain Foods invested in it. Following an initial minority stake investment in 2021, McCain Foods announced the full acquisition of Strong Roots in April 2024. Today, Strong Roots operates as a distinct business unit within the McCain portfolio, leveraging the multi-continent manufacturing and distribution networks of its parent company while maintaining its commitment to B Corp sustainability standards. While the brand is headquartered in Dublin and London, its products are manufactured across several strategic locations in the UK, Europe, and the USA to ensure proximity to local markets and minimize carbon footprints.