Bubble Skincare

Bubble Skincare is a contemporary beauty brand specifically engineered for Gen Z and younger consumers, launched in late 2020. Founded by entrepreneur Shai Eisenman, the brand was born from a desire to address a 'white space' in the market: providing high-quality, dermatologist-developed skincare at an affordable price point that resonated with modern youth culture. Unlike legacy drugstore brands, Bubble leverages a massive digital community of over 100,000 members who provide direct feedback on formulations, packaging, and brand direction.

The products are formulated in collaboration with board-certified dermatologists and chemists to ensure clinical efficacy while maintaining safety for sensitive, young skin. While the brand initially gained traction through a direct-to-consumer (DTC) model and viral TikTok marketing, it quickly transitioned into mass retail. It is now a major player in the skincare aisles of retailers such as Walmart, CVS, and Ulta Beauty in the United States, and has recently expanded internationally to partners like Boots in the United Kingdom.

Manufacturing primarily takes place in the United States to maintain strict quality control and support its fast-paced development cycle. Ownership remains under Bubble Beauty Inc., which has secured significant venture capital funding from firms such as Willow Growth and Bullish to fuel its rapid global expansion.