Hannah Rula shoes

Hannah is a well-established Czech brand specializing in outdoor clothing and technical equipment, founded in 1991. The brand was created by a group of outdoor enthusiasts in the former Czechoslovakia who were passionate about mountaineering and sought to develop high-performance gear capable of withstanding extreme mountain conditions. Over several decades, Hannah has grown from a local niche producer into a significant international player within the Central European sports and outdoor market.

While the professional design, technical development, and rigorous testing of products like the Rula trekking shoes take place in the Czech Republic, the manufacturing process is primarily outsourced to specialized factories in Asia, notably Vietnam and China. This strategy allows the brand to maintain high technical standards while remaining accessible to a broad market. The brand is currently owned by Outdoor Concept a.s., which manages a portfolio of sports and outdoor brands from its headquarters in the Czech Republic.