Velasca footwear and apparel

Velasca is a premium Italian brand that has carved a niche in the global fashion market through its commitment to traditional craftsmanship and a direct-to-consumer business model. Founded in 2013 by entrepreneurs Enrico Casati and Jacopo Sebastio, the brand was born from a desire to make high-quality, handcrafted Italian shoes accessible by eliminating traditional retail markups.

The brand's manufacturing philosophy is deeply rooted in Italy's regional history. Its footwear is famously produced in Montegranaro, located in the Marche region, which is globally recognized as the heart of Italian shoemaking. Here, Velasca partners with family-run workshops where artisanal techniques are passed down through generations. While its footwear remains its flagship, the brand has expanded into apparel, sourcing materials like wool from Biella, Italy, and Shetland wool from the United Kingdom to maintain its high standards of quality.

Today, Velasca operates as a private company headquartered in Milan. It has successfully transitioned from an e-commerce startup to an omnichannel brand with a physical presence across major global cities including London, Paris, and New York. Despite its international growth and backing from various venture capital firms, the brand remains under the leadership of its original founders, continuing to champion the 'Made in Italy' spirit.