Thinking Mu clothing

Thinking Mu is a prominent sustainable fashion brand based in Barcelona, Spain. Founded in 2008 (originally as Intrépida Mu) by a group of friends including Pepe Barguñó, Miquel Castells, Alejandro Arenas, and Carlos Cortadellas, the brand was established with a focus on 'common sense' clothing. It is recognized as one of the pioneers of the slow fashion movement in Europe, emphasizing transparency, organic materials, and fair trade practices.

While the brand's creative heart and headquarters remain in Barcelona, its manufacturing is distributed across multiple locations to leverage specific artisan skills and sustainable facilities. Knitwear is primarily produced in Spain (Barcelona), recycled garment components are often processed in Italy, and other items such as organic cotton apparel or hand-embroidered pieces are manufactured in Portugal, India, and China. The brand is known for its 'Trash' initiative, which focuses on circular economy and zero waste by using post-consumer recycled materials.

Ownership of the brand remains independent. As of recent reports, the majority of the company is held by its original founders and CEO Cinthia Miralles, with minority stakes held by strategic advisors like David Meire (co-owner of Hurley Europe). The brand continues to grow as a leader in regenerative fashion, using QR-coded labels to provide consumers with full traceability of each garment's environmental impact.