by basics clothing

by basics is a Danish slow-fashion brand founded in 2015 by a team of industry experts including Klaus Christiansen, Peter Grensteen, Anne Dorte Thøger, and Gitte Borup. The brand is centered around the philosophy of 'thoughtful and effortless' design, prioritizing ethical production and natural materials over fast-fashion trends. Their collections, which include sub-brands like Blusbar (merino wool), Bamboo, and Cotton Sense, are primarily made-to-order to eliminate overproduction and waste.

The manufacturing process follows an ethical model where garments are produced within Europe, specifically in the brand's own facilities in Poland, as well as locations in Denmark and Portugal. This localized production ensures high quality, proper working conditions, and a reduced carbon footprint. The brand utilizes Oeko-Tex certified materials, such as mulesing-free merino wool, organic cotton, and linen, ensuring that the products are free from harmful chemicals and processed with animal welfare in mind.