NORMANI clothing brand by Shein

NORMANI is the debut eponymous fashion brand launched by American singer and artist Normani Kordei Hamilton in November 2025. The brand was established through a high-profile, exclusive partnership with the global fashion giant SHEIN. It is designed to reflect the singer's personal style, heavily influenced by 90s and Y2K-inspired silhouettes, featuring a mix of streetwear, edgy cutouts, and elevated basics.

Ownership of the brand is effectively a joint intellectual property venture between Normani and the SHEIN Group. While the singer provides the creative direction and branding, the manufacturing and distribution are handled entirely by SHEIN's supply chain network. The brand's products are manufactured across SHEIN's extensive global network of suppliers, primarily located in China but expanding to other regions through SHEIN's on-demand production model. The ultimate corporate owner is the SHEIN Group, based in Singapore.