Madværket Dansk Kyllingebrystfilet

Madværket is a private label brand specifically created by Lidl Denmark to highlight and support Danish-produced food items. Launched as a dedicated brand to gather products from various Danish farmers, producers, and growers under one umbrella, it aims to make it easier for consumers to choose locally sourced goods.

As indicated by the Danish flag and the specific product labeling, this chicken breast fillet is produced in Denmark, adhering to local standards of animal welfare (denoted by the 'Bedre Dyrevelfærd' heart scheme). The brand is part of Lidl's strategy to strengthen its ties with the Danish agricultural sector and ensure high food security through local sourcing. Ownership of the brand lies with Lidl, which is a member of the German retail giant Schwarz Group.