More Nutrition Zerup Cherry drink syrup

More Nutrition Zerup is a highly concentrated, calorie-free drink syrup designed for flavoring water. The brand was established in 2017 in Elmshorn, Germany, by Christian Wolf and Michael Weigl, focusing on 'Smart Swaps'—healthier alternatives to traditional high-sugar products. Each 65ml 'squeezie' bottle is engineered to flavor approximately 8 to 12 liters of water.

The product is manufactured in Germany to maintain strict quality and safety standards. Ownership of the brand lies with The Quality Group (TQG), a leading German health and nutrition group formed through the merger of More Nutrition and ESN. In 2022, the global investment firm CVC Capital Partners acquired a majority stake (81%) in The Quality Group, positioning it for international expansion while keeping its operational core in Germany. As of 2026, the brand continues to operate as a key subsidiary under the CVC-owned Quality Group hierarchy.