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Mentos Kiss Mint Menta Forte is a sugar-free breath freshener produced by the Italian-Dutch confectionery giant Perfetti Van Melle. Originally conceived in 1932 by brothers Michael and Pierre van Melle in the Netherlands, Mentos has evolved from a peppermint caramel candy into a global icon of freshness. The 'Kiss' line specifically target consumers seeking long-lasting minty intensity in a convenient, portable format.
Today, the brand is owned by Perfetti Van Melle Group B.V., which was formed in 2001 following the merger of the Italian company Perfetti SpA and the Dutch company Van Melle NV. As one of the world's largest confectionery manufacturers, the group operates high-tech production facilities across Europe, Asia, and the Americas. For the Brazilian and Latin American markets, where this specific 'Sem Açúcares' (sugar-free) packaging is commonly found, production often occurs in regional hubs to ensure supply chain efficiency.
While first launched in the Netherlands, the brand's ultimate ownership is split between the Italian Perfetti family and the Dutch Van Melle family, with dual headquarters in Lainate, Italy, and Breda, Netherlands. The brand remains famous for its 'Stay Fresh' positioning and historical 'The Freshmaker' marketing campaign.
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