Vet-Concept Pet Food

Vet-Concept is a specialized German pet food brand known for producing high-quality, veterinarian-developed nutrition for dogs and cats. Founded in 1997 by Torsten Herz and Anita Theis, the brand focuses on natural ingredients without artificial additives, sugars, or chemical preservatives.

The brand's manufacturing hub is located in the industrial park of Föhren, Germany. While the distribution and management are handled by Vet-Concept GmbH & Co. KG, the actual production takes place at its sister company, Vet-Concept Production GmbH & Co. KG. The brand remains privately owned by its founders, maintaining its roots as an independent specialist in the pet nutrition market rather than being part of a large multinational consumer goods conglomerate.