Red Band Salz Diamanten

Red Band is an iconic Dutch confectionery brand with a history dating back to 1928, when its parent company was founded in Roosendaal, Netherlands. The brand is particularly well-known for its 'original holländische Qualität' (original Dutch quality), specializing in fruit gums and traditional salty liquorice (drop).

The 'Salz Diamanten' (Salt Diamonds) are a classic product in their lineup, characterized by their firm, diamond-shaped texture and a sweet-and-salty liquorice flavor profile. Currently, the brand is owned by the Swedish confectionery giant Cloetta AB, which acquired the brand through various mergers and acquisitions involving the LEAF group and CSM. While the brand has a significant presence in Germany and Northern Europe, product manufacturing remains primarily centered in the Netherlands, specifically under Cloetta Holland BV in Oosterhout.