Everlast sporting goods

Everlast is a legendary name in the world of combat sports, having established itself as a global leader in boxing, MMA, and fitness equipment. Founded in 1910 by Jacob Golomb in the Bronx, New York, the brand originally began as a swimwear manufacturer. The name 'Everlast' was derived from Golomb's guarantee that his swimsuits would last a full year. The brand's trajectory changed in 1917 when a young Jack Dempsey requested durable training headgear, marking Everlast's entry into the boxing arena and its eventual rise as the 'Choice of Champions,' worn by legends like Muhammad Ali and Sugar Ray Robinson.

Today, Everlast operates as a global brand under the ownership of Frasers Group (formerly Sports Direct International), which acquired the brand in 2007. While the company maintains deep roots in the United States—retaining a manufacturing and distribution facility in Moberly, Missouri, for its high-end boxing equipment and rings—the majority of its mass-market apparel and accessories are produced through a network of international licensees, mainly located in Asia. The brand continues to expand its presence through a wide variety of fitness equipment and specialized gym chains across Europe and beyond.