Salumeo 3 Würstel di pollo e tacchino con formaggio

Salumeo is a private label brand primarily retailing within Lidl supermarkets, particularly in the Italian market. The brand specializes in various cured meats, cold cuts, and sausages. While Salumeo is marketed as a Lidl brand, the actual production is often outsourced to established Italian food manufacturers.

Specifically, for products like these würstels, manufacturing is frequently handled by Salumificio Fratelli Beretta S.p.A. at their facility in Medolago, Italy. This partnership allows Lidl to offer high-quality Italian meat products under its own value-focused brand. The brand's origin is tied to Lidl's strategy of creating regional private labels to cater to local tastes while maintaining the competitive pricing characteristic of the discount retail model.