Knusperli crunchy muesli

Knusperli is a prominent Austrian brand specializing in breakfast cereals, notably its range of crunchy muesli, granola, and organic porridge. The brand is positioned as a local specialist, emphasizing traditional recipes and regional ingredients.

Established with a focus on high-quality morning nutrition, the production of Knusperli products is centered in Austria, with main manufacturing facilities located in Steyr (Upper Austria) and Mattersburg (Burgenland). The brand prides itself on using local oats and maintaining production within its home country to ensure freshness and support regional suppliers.

Knusperli is a brand under the umbrella of FELIX Austria GmbH, a historical and highly recognized food producer based in Mattersburg. FELIX Austria itself has been part of Orkla ASA, a leading Norwegian industrial conglomerate, since the mid-1990s. As such, the ultimate ownership of Knusperli resides with the Orkla Group, which oversees the brand's distribution throughout Austria and into neighboring European markets.