Frøya Salmon

Frøya is a premium Norwegian salmon brand renowned for its sashimi-grade quality and unique processing technique. The brand originated on the island of Frøya, located off the Trøndelag coast in Norway. The waters in this region are part of the Gulf Stream, providing deep, nutrient-rich, and fast-moving currents that are considered optimal for salmon farming.

The hallmark of the Frøya brand is its 'pre-rigor' processing. The company claims that the salmon is filleted and vacuum-packed within just two hours of being harvested from the sea. This rapid turnaround helps preserve the fish's natural oils, texture, and flavor, resulting in a product that is exceptionally fresh and suitable for raw consumption. The brand emphasizes sustainability and hand-selection, ensuring only the highest quality loins are used for their products.

Originally founded in 2010, Frøya Salmon was acquired in 2016 by Insula AS, a leading Nordic seafood group. The production itself is closely tied to SalMar AS, one of the world's largest salmon producers, which shares a corporate lineage and operates farming and processing facilities on the same island. Today, Frøya Salmon is distributed globally, reaching high-end retailers and professional chefs who prioritize premium, traceable seafood.