Univer Duramat paint primer

Univer is a prominent Italian brand specializing in coatings and paints for the architectural and industrial sectors. Founded in 1978 in Italy, the brand built a strong local reputation before expanding its reach through professional networks. In 2016, the global coatings giant PPG Industries (headquartered in Pittsburgh, Pennsylvania, USA) acquired full ownership of PPG Univer S.p.A. by purchasing the remaining shares from its joint-venture partner, Univer Italiana S.r.l.

Today, Univer products like the Duramat wood primer are primarily manufactured in Italy at the company's production facility in Cavallirio (Novara). As of 2026, the brand remains an integral part of PPG's European architectural coatings portfolio, benefiting from PPG's global research and development while maintaining its specialized Italian roots and manufacturing presence.