Ultimates Indulge dog food

Ultimates Indulge is a premium pet food brand specifically tailored for the Australian market. It is manufactured by SAFCOL (South Australian Fishermen's Co-Operative Limited), a company well-known for its heritage in the seafood industry. The brand positions itself as a high-quality, grain-free option, utilizing natural meats such as Australian and New Zealand beef and lamb, as well as sustainably sourced seafood.

While Midwestern Pet Foods in the United States produces a brand called 'Ultimates,' the 'Ultimates Indulge' line seen in Australian retailers like Coles and Woolworths is a distinct offering managed by SAFCOL. The brand emphasizes 'gold standard' nutrition with no artificial colors, flavors, or preservatives. Its ownership by SAFCOL ensures a supply chain focused on high-protein animal ingredients and essential omega oils, reflecting the company’s extensive expertise in food sourcing and production within the region.