365 by Whole Foods Market Laundry Powder

365 by Whole Foods Market is the signature private-label brand of Whole Foods Market, designed to offer high-quality organic and natural products at more accessible price points. The laundry powder is formulated to meet the retailer's strict 'Eco-Scale' standards, which prohibit over 140 common cleaning ingredients such as phosphates, phthalates, and optical brighteners.

While Whole Foods Market historically kept its manufacturing partners confidential, regulatory filings and Safety Data Sheets (SDS) have identified specific North American producers. For instance, V.I.P. Soap Products Ltd., based in British Columbia, Canada, has been identified as a manufacturer for specific powdered detergent formulations. Other variants are produced by contract manufacturers within the United States.

In 2017, Whole Foods Market was acquired by Amazon, making the tech giant the ultimate owner of the 365 brand. Under Amazon's ownership, the 365 brand has expanded significantly, becoming a core component of Amazon's grocery strategy both in physical stores and through its online delivery platforms.