Starry Lemon Lime soda

Starry is a lemon-lime flavored soft drink that was officially launched by PepsiCo in January 2023. It was developed as a modern, Gen Z-focused replacement for Sierra Mist, which had struggled to gain substantial market share against long-time competitors like Sprite. The brand's identity is built around a 'crisp, clear burst of lemon lime flavor' and uses the tagline 'Starry Hits Different' to appeal to younger demographics through contemporary digital marketing and partnerships with major sports leagues like the NBA.

Since its debut, Starry has been positioned as a key pillar in PepsiCo's North American beverage portfolio. It is manufactured across a vast network of bottling facilities throughout the United States, utilizing PepsiCo's established production and distribution infrastructure. The brand remains under the full ownership of PepsiCo, and as of 2026, it continues to be a central part of the company's strategy to capture the citrus-soda market. The product is caffeine-free and emphasizes a more citrus-forward profile than its predecessor, available in both regular and zero-sugar varieties.