Onsen Secret Skincare

Onsen Secret is a luxury skincare and wellness brand inspired by the ancient therapeutic traditions of Japanese hot springs (onsens). Founded in 2005 by Doron Santo, the brand was born from his personal journey through Japan, where he discovered the healing properties of mineral-rich volcanic waters. The brand is unique for incorporating a specific blend of minerals sourced from Japanese hot springs into its formulations, aiming to promote skin rejuvenation and natural healing.

While the brand's identity and core ingredients are deeply rooted in Japanese tradition, the company is headquartered in Los Angeles, California. Production and laboratory development primarily take place in the United States to maintain high quality-control standards for the global market. The brand gained significant visibility through its direct-to-consumer model and high-profile collaborations, such as its skincare line with Olympian Johnny Weir.