ja! Studentenfutter

ja! Studentenfutter is a classic fruit and nut trail mix primarily composed of raisins, cashews, almonds, and hazelnuts. As a private label product of the German retail giant REWE, it serves as the budget-friendly entry-level option in their product range.

The brand 'ja!' was established by the REWE Group to offer consumers high-quality basic food items at competitive prices. The manufacturing and sourcing of the ingredients are diverse; while the product is packaged for the German market (often by specialized suppliers like Märsch Import), the individual components like raisins and nuts are sourced globally from regions where they grow best, hence the 'Non-EU' origin label typically found on the packaging.

Today, the brand is under the ultimate ownership of the REWE Group, a leading European trade and tourism cooperative based in Cologne, Germany. The brand remains a staple in REWE and Penny supermarkets across Germany.