Tower Gate Soft Baked Jaffa Cookies

Tower Gate is a private label brand primarily associated with the German international discount supermarket chain Lidl. The brand offers a wide range of biscuits, cakes, and snacks, including the Soft Baked Jaffa Cookies.

Originally, the Tower Gate trademark was registered by Lidl Stiftung & Co. KG. While the cookies are marketed as a budget-friendly alternative to major brands, they are produced by various contract manufacturers across Europe to meet supply demands. Records indicate manufacturing locations often include facilities in Germany and occasionally the United Kingdom or Ireland, depending on the specific region where they are sold.

The brand is ultimately owned by the Schwarz Group, one of the world's largest retail conglomerates headquartered in Neckarsulm, Germany. The Schwarz Group manages both Lidl and Kaufland and often produces its private label goods through its internal production arm, Schwarz Produktion, or through established regional suppliers.