De Nuestra Tierra Arroz Albufera

De Nuestra Tierra is a premium private label brand owned by the Carrefour Group, specifically dedicated to highlighting traditional regional products with protected designations of origin. This particular product, Arroz Albufera, is an Extra Category rice grown in the Albufera Natural Park in Valencia, Spain.

Albufera rice is a relatively recent variety developed by crossing the Senia and Bomba varieties to achieve a grain that absorbs flavors like the former while maintaining the firm texture of the latter. The brand was established by Carrefour to partner with local Spanish producers, ensuring that high-quality, authentic regional ingredients are accessible to consumers while supporting local agriculture and traditional manufacturing methods. Although the brand is French-owned, the production and sourcing of this specific product are tied exclusively to the Valencian region of Spain.