Jellycat soft toys

Jellycat is a globally recognized British luxury toy brand, famously established in London in 1999 by brothers Thomas and William Gatacre. The brand gained immediate distinction in the toy industry for its whimsical designs and the exceptional softness of its fabrics, often blending traditional plush animals with quirky characters from its popular 'Amuseables' line. While the company's creative heart and design center remain in London, it has evolved into a global retail powerhouse with a significant presence in North America, Europe, and Asia.

Manufacturing for Jellycat products is strategically diversified across several countries in Asia to maintain high-quality production standards. The primary manufacturing hubs include Vietnam, China, and Indonesia, with additional production facilities in Cambodia. Recently, the company has expanded its supply chain to include a new supplier in Bangladesh to support its rapid growth. As of 2026, Jellycat remains a private entity under the ultimate ownership of its founding-related holdco, Jelly (Holdings) Limited, continuing to operate independently from large toy conglomerates while pursuing a selective 'brand elevation' strategy that emphasizes premium retail partnerships and flagship experiential stores.